Berlin Economic Forum 2016
"Innovative Nation Branding: Creative Economies, Sustainable Tourism & Responsible Foreign Investments"
Held Parallel to the Berlin International Tourism Trade Fair (ITB)
(International Conference, Berlin; March 9th - 13th, 2016)
(International Conference, Berlin; March 9th - 13th, 2016)
Forum Timetable
Wednesday, March 9th, 2016
| 9:30 | Registration & Welcome Coffee |
| 10:30 | Welcome Address Mark C. Donfried (Director General, Institute for Cultural Diplomacy) |
| 11:00 | "How Digitization of Government can Sustainably Avert and Help with Crises"
Marian Wendt (MdB) (Member of the German Parliament) |
| 12:00 | "Innovative Nation Branding: Creative Economies, Sustainable Tourism & Responsible Foreign Investments"
(Interactive Panel Discussion) |
| 13:00 | Lunch Break
|
| 14:00 | "It’s More Fun in the Philippines”"
(Keynote Address) Deputy Minister Benito Bengzon (Tourism Undersecretary of the Philippines) |
| 15:00 | "Without Accessibility there is No Sustainable Tourism – ‘Tourism for All" in the Framework of Global Challenges and German Experiences"
(Keynote Address) André Nowak (Member of the Board of the Verein Tourismus für Alle Deutschland e.V.) |
| 15:30 | "Nation Branding: Creative Economies, Sustainable Tourism & Responsible Foreign Investments- Perspectives from Honduras"
(Keynote Speeches, Panel Discussion & Coffee Reception) H. E. Amb. Ramón Custodio Espinoza (Ambassador of Honduras to Germany) Alejandra Zelaya (Country Brand International Representative, Foreign Service of Honduras) Sue Ellen Chávez (Marketing Manager, International Tourism Board of Honduras) |
| 16:30 | Honduras Coffee Tasting
|
| 17:00 | "Nation Branding, Tourism & Cultural Delights from Pakistan"
(Key Note speeches, Screening and a Cultural Program, followed by Dinner reception) H. E. Amb. Jauhar Saleem (Ambassador of Pakistan to Germany) The Hon. Chief Secretary Tahir Hussain (Chief Secretary Gilgit-Baltistan Province) The Hon. Chief Minister Hafeez-Ur-Rehman (Chief Minister Gilgit-Baltistan Province) |
Thursday, March 10th, 2016
| 9:30 | Welcome Coffee
|
| 10:00 | Keynote Address Dr. Joachim Pfeiffer (MdB) (Member of the German Parliament) |
| 11:00 | "Tanzania and the best African Destinations"
(Keynote Address) H. E. Amb. Philip S. Marmo (Ambassador of Tanzania to Germany) |
| 11:30 | Break
|
| 12:00 | "Nation Branding: Creative Economies, Sustainable Tourism & Responsible Foreign Investments- Perspectives from Zimbabwe"
(Special Event) Keynote Address H. E. Amb. Ruth Masodzi Chikwira (Ambassador of Zimbabwe to Germany) Keynote Address The Hon. Dr. Walter Mzembi (Minister of Tourism and Hospitality Industry of Zimbabwe) |
| 13:00 | Lunch Break
|
| 14:30 | "Ecotourism in Gabon"
(Keynote Address) H. E. Amb. Jean Marie Maguena (Ambassador of Gabon to Germany) |
| 15:30 | Keynote Address H. E. Amb. Erines Otorbaev (Ambassador of Kyrgyzstan to Germany) |
| 16:00 | "Romania Perspectives"
(Keynote Address) State Secretary Claudiu Vrinceanu (State Secretary, Ministry of Tourism of Romania) |
| 16:30 | "Nation Branding: Creative Economies, Sustainable Tourism & Responsible Foreign Investments- Perspectives from Morocco"
(Special Event & Reception) Keynote Address H.E. Ambassador Omar Zniber (Ambassador of Morocco to Germany) Keynote Address Nada Roudies (Secretary General of the Ministry of Tourism of Morocco) |
Friday, March 11th, 2016
| 10:00 | Morning Coffee |
| 10:30 | "Global Political and Economic Challenges: Jordan as a Model for Political and Economic Reform in an Unstable Region"
(Keynote Address) The Hon. President Faisal EL-Fayez (President of the Jordanian Senate) |
| 11:00 | Moderated Interactive Discussion
The Hon. President Faisal EL-Fayez (President of the Jordanian Senate) Mark C. Donfried (Director General, Institute for Cultural Diplomacy) |
| 12:30 | Lunch Break |
| 14:00 | "The Nation Branding of Croatia and Tourism"
(Keynote Address) H. E. Amb. Ranko Vilović (Ambassador of Croatia to Germany) |
| 14:30 | Participant Papers Presentations
"Development of Cultural and Creative Entertainment and Tourist Industries in the Context of Art and Culture Lifelong Learning" Prof. D.Sc. Stoyan Denchev, Prof. Evgeni Velev (University of Library Studies and Information Technologies, Sofia) "Paradigm shift in political and economic agenda of Kazakhstan" Aigerim Raimzhanova (PHD Researcher, University of Bucharest & the Academy for Cultural Diplomacy) "Bolivia's Nation Branding Analysis" Pedro Affonso Ivo Franco (Co paper with Annie Chen) (MA Student of International Relations & Cultural Diplomacy, Furtwangen University and the Academy for Cultural Diplomacy) "EU contributions and their role on Afghanistan from Rural Development Prospective" Mohammad Dauod Naderi (Finance Manager under WATSIP Program for the Ministry of Rural Rehabilitation and Development/MRRD Afghanistan) |
| 16:15 | Coffee Break |
| 16:30 | H. E. Amb. Kheswar Jankee (Ambassador of Mauritius to Germany) |
| 17:00 | "The Role of the Mauritanian Civil society in the economic field & The Capital city of Gold of Mauritania: Benichab"
Dr El Hacene Mbareck (President, Association for the Development of Benichab) Mayor Mrabih Taleb Ahmed (Member) Mss Aminetou Ahmed El Meky (Member) Mr Sidi Mohamed Ahmed El Mecky (Member) Mr Meilid Ahmed Salem (Member) Ms Seniya Yarah Allah (Member) |
| 17:30 | Short introduction (1 minute) Aleksandr Ponevezhskii (2nd Secretary of Russian Embassy in Germany) |
| 17:47 | Movie-Slide Show about St.Petersburg |
| 17:50 | "Tourism opportunities in Russia" Dr. Prof. Stetsenko (Russian Trade Ambassador) |
| 18:00 | "Cultural and Religious Tourism in Russia" Head of Holy Trinity Sergei Lavra (Father Superior Roman) |
| 18:10 | Movie about Kamchatka One of the most popular destinations in Russia for eco and sport tourism. |
| 18:20 | Keynote Speech Mrs. Elena V. Lassal (Kamchatka Tourism Promotion) |
| 18:30 | Day Conclusion Remarks & Dinner |
Saturday, March 12th, 2016
| 12:30 | Welcome Coffee |
| 13:00 | Keynote Address
The Hon. Emilio Silvestri (Minister of Tourism of Honduras) |
| 14:00 | "Innovative Nation Branding: Creative Economies, Sustainable Tourism & Responsible Foreign Investments"
(Interactive Panel Discussion) |
| 15:30 | Coffee Break |
| 17:00 | "Nation Branding: Creative Economies, Sustainable Tourism & Responsible Foreign Investments- Perspectives from Uruguay"
(Special Event & Reception) Keynote Address H. E. Amb. Alberto Antonio Guani Amarilla (Ambassador of Uruguay to Germany) Keynote Address The Hon. Vice Minister Benjamin Liberoff (Vice Minister of Tourism in Uruguay) |
| 17:30 | Concluding Wine Reception with Delights from Uruguay |
Sunday, March 13th, 2016
| 13:00 | Meeting at the ICD and travel to Visit to the ITB Berlin |
| 18:00 | Farewell Dinner Show & Party at the ICD House: “NOTTE ITALIANA" |
