Berlin Economic Forum 2015
"Innovative Nation Branding: Creative Economies, Sustainable Tourism & Responsible Foreign Investments"
Held Parallel to the Berlin International Tourism Trade Fair (ITB)
(International Conference, Berlin; March 4th - 7th, 2015)
(International Conference, Berlin; March 4th - 7th, 2015)
Introduction
The Berlin Economic Forum Project 2014-2014 (www.beforum.de) is the world’s leading project combining the fields of International Economics and Relations, Nation Branding and Cultural Diplomacy with an interdisciplinary and multinational program. The Project was established in order to further promote sustainable economies worldwide and the inauguration of the project took place in November 2014 with its launch event in Berlin. The next event will take place from March 4th-7th, 2015 in Berlin and will focus on innovative nation branding strategies.Forum Agenda
The Berlin Economic Forum 2015 event will take place in Berlin for four days and will be held parallel to the International Tourism Trade Fair (ITB). The Forum aims to analyze and discuss global trends of nation branding with a particular focus on creative economies, sustainable tourism and responsible foreign investments and will demonstrate how these can be used as primary drivers for sustainable economic growth. The forum will also emphasize the use of cultural diplomacy practices in these fields and the importance of this for the success of the Nation Branding activities.The Forum will include keynote addresses, panel discussions, plenary sessions, social activities, as well presentations of representatives from different nation states of their national brands. The vision for the Forum is to bring an interdisciplinary mixture of representatives from the public and private sectors in order to initiate and develop programs and projects that will support sustainable economic growth at the national and international levels.








